ISI Egypt promotes Official Sponsor at InterBuild 2011 - Ideal Standard International Egypt
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ISI Egypt promotes Official Sponsor at InterBuild 2011

In June, Ideal Standard International Egypt was a major player at the 18th edition of the International Exhibition and Conference for Building and Construction – InterBuild, 2011. InterBuild is the largest annual construction event in the Middle East & North Africa region, welcoming over 150,000 visitors, half of whom are decision makers and business leaders.

The show covers 56 specialised building and construction categories from 46 countries and has an outstanding influence on construction and building investment decisions. It provided the perfect launchpad for Ideal Standard International Egypt to introduce our new brand philosophy “Inspired by real life”, to our markets in the region and local media. ISI Egypt showcased the latest integrated bathroom solutions in a top class booth which included Playa, Connect, Ventuno, bathroom accessories and furniture units as well as the Tonic range of shower enclosures.

Mr. Fathy El-Baradie, Minister of Housing, Utilities and Urban Development was received by Ahmed Hafez, Chairman and Managing Director ISI Egypt on the opening day. During his tour of the booth, the Minister acknowledged the valuable role played by ISI Egypt to develop construction and industrial growth in Egypt. He also commended ISI’s high quality standards and strict responsibility towards the environment.

The booth was constantly busy during the five days of the show, receiving thousands of visitors from Egypt, Africa and Middle East – and even competitors- who were drawn by the new brand ethos and the range of products targeted at both consumers and non residential projects.

The visitors appreciated the significant presence of ISI Egypt at InterBuild 2011 and recognized the communication activities conducted by the marketing and sales teams despite the current difficult political situation in the country.

“The objective of participation at InterBuild 2011 is to activate our business marketing strategy to serve the biggest range of customers locally and open new markets and opportunities internationally,” said Ahmed Hafez. “The success achieved by ISI Egypt at InterBuild is evidence of the solid trust our customers have in us.”

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