In June, ISI Egypt was official sponsor of Inter Build 2009, the largest annual construction event in the Middle East and North Africa. The show, in its 16th edition, is a gateway to customers in ISI Egypt’s core markets across the Middle East and Africa region, and was an effective showcase for the latest Ideal Standard brand products including SimplyU, Tonax, Soft Bath, Soft Tray and Melange, which received positive feedback from visitors.

Inter Build Egypt 2009 received more than 60,000 visitors over five days, of which approximately 50% are decision makers. ISI Egypt had a high profile presence at the event, and our booth received thousands of visitors from many countries including Egypt, Lebanon, Syria, Libya, Ghana, Kenya, Nigeria, Senegal and Tunisia.
The show was inaugurated by his Excellency Minister of Domestic Trade and Industry, Governor of Helwan Governorate and the Vice Minister of Housing, Utilities and Urban Development who toured the ISI stand with Ahmed Hafez, Managing Director, ISI Egypt.

“The success of our participation in Inter Build 2009 is the result of careful planning and execution by our team as part of an intensive marketing campaign,” said Ahmed Hafez. “It was a fruitful opportunity to establish contacts for new projects. We stood out from our competitors at the show, and were able to present a highly positive image of ISI Egypt and demonstrate our leading role in our markets in the region.”

Ahmed Hafez, Managing Director, ISI Egypt explaining to Vice Minister of Housing, Utilities and Urban Development our standards of quality.