In June, Ideal Standard International Egypt participated in Interbuild 2013 exhibition 20th edition as an official sponsor. This exhibition is the largest annual construction event and a gateway to customers across the Middle East and Africa region.
Interbuild Egypt 2013 received more than 50,000 visitors over five days, of which approximately 50% are decision makers. ISI Egypt had a high profile presence at the event, and our booth received thousands of visitors from many countries including Egypt, Middle East and Africa.
Ideal Standard is a world leader in bathroom design and manufacture through a combination of the highest quality design, innovative technology and skilled craftsmanship. Ideal Standard brings together a special collection of products representing the latest technology and engineering from across Europe, as Softmood, Connect, Simplicity, Ventuno & SimplyU from Ceramic products. Also, Ideal Standard was presenting the new collection of Kitchen fittings as Retta, Active, Nora. Many of our products contain innovative safety, water and space saving features to provide bathrooms equipped for modern day living.
Each piece, only available from selected retailers, is the culmination of a lengthy design process involving many award-winning designers providing excellence in form and function. Ideal Standard has been commissioning renowned designers such as Jasper Morrison, Franco Bertoli, David Chipperfied and Robin Levien RDI to design bathroom porcelain, taps and mixers for many years. More recently, other international designers have produced collections for Ideal Standard including Cornelia Thies and ARTEFAKT.