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Ideal Standard starts collaboration with renowned Italian design studio Palomba Serafini Associati

Collaboration with Ludovicaand Roberto Palombabuilds on the company’s strong design heritage working with some of the world’s most iconic Master Designers to redefine design for modern living

Cairo, 8January2019 – Ideal Standard, one of the world’s leading manufacturers of high quality residential, commercial and healthcare bathroom solution,operating across Europe, Middle East and Africa, announcedin December 2018 at the Milan Triennale its collaboration with prominent Italian architects and design studio Palomba Serafini Associati. The company also declared the creation of a Design Center in Milan, where Ludovica Serafini and Roberto Palomba will work closely together with internal Ideal Standard experts and his own design team to drive Ideal Standard’s overall design philosophy.

The new collaboration fits perfectly within Ideal Standard’s long and successful history of Innovation and Design.A history of combining cutting-edge technologies with avant-garde aesthetics to accompany society’s evolution and redefine the role of the bathroom within it. In the 1950’s and 1970’s for example, working with Master Designers like GioPonti and Achille Castiglioni,Ideal Standard was instrumental in developing the bathroom from a purely functional room to a real living space that holds a prominent role in the house. Today, as society continues to evolve at incredible speeds,Ideal Standard wants to build on this heritage and challenge itself and its designers once again to imagine what’s next. To take technological innovations and design to the next level and build for the future.

The long list of design masters that have already partnered with Ideal Standard have really elevated the brand into the culture of Design, leaving behind a rich heritage of drawings and design archives. Collaboration withLudovicaand RobertoPalombawill explore this heritage and translate it into the 21st Century.

Commenting on the new collaboration, Roberto Palomba said: “When done right, a well-designed project completely transcends its function and becomes timeless.Some of Ideal Standard’s designs, created by Italian icons such as Ponti and Castiglioni are perfect testimonies to this principle. I am honoured to follow in the footsteps of these Italian Masters and support Ideal Standard’s continued journey to design and develop innovations that will once again redefine not only bathroom design, but design in general.”.

The first results of the new collaboration between Ideal Standard and Palomba Serafini Associati will be previewed during “ISH 2019”, the world’s leading trade fair on the responsible management of water and energy in buildings taking place in Frankfurt, Germany from 11 to 15 March 2019.

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