Platinum sponsor of the First International Ceramic & Sanitary Ware Exhibition (ICS) - Ideal Standard International Egypt
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Platinum sponsor of the First International Ceramic & Sanitary Ware Exhibition (ICS)

Ideal Standard Egypt
Platinum sponsor of the First International Ceramic & Sanitary Ware Exhibition (ICS)

Cairo, Egypt, December 2009 – The Cairo International Conference Center (CICC) witnessed the grand opening of the first International Ceramic & Sanitary Ware Exhibition during the period from December 20th to December 23rd, 2009.
Around an area of 4500m2, occupying the three most luxurious halls of the CICC, 37 exhibitors from 16 different industries displayed their ultimate product ranges and latest innovations from their areas of specialization. National and multinational companies presented their ultimate creations on this event.
Positioned by local and regional ceramics and sanitary ware markets as the industry leader, derived by its commitment being as close as possible to its customers who are at the heart of their business, Ideal Standard International – Egypt took the initiative to be  the platinum sponsor for this first of a kind ceramics and sanitary ware exhibition.
The exhibition emerged to be the season’s hottest event. Visited by more than 7000 visitor around 4 days, and extended working hours, the visitors expressed genuine  admiration to the idea of brining together local and international manufacturers, dealers, and importers of ceramics,  bathroom solutions, water treatment equipment, kitchen apparatus and utilities…. etc., all under one roof.

In compliance with social and environmental responsibility, introducing environmental friendly products not only from the manufacturing point of you, but also from our end customer perception’s; and as our customers continue to have a growing appreciation of water saving products, Ideal Standard introduced the new collection of fixtures ATTITUDE that combines new technology for to save water consumption and facilitate safe usage for dependant youth and adults. The introduction of this new line responds to the recommendations of the scientific conference held during the ICS exhibition, sponsored by the Egyptian Association for Sanitary Ware Installations Engineers which discussed the importance saving water consumption, introducing the techniques to achieve this noble goal under the motto of “Water is the origin of Life”

During the exhibition, Ideal Standard had the most dedicated team of sales and customer service professionals to receive the booth visitors, and introduce them to our models and designs. Our exhibition team were committed to provide all the information needed to support our visitors’ purchasing decision comfortably and confidently. Thanks to the renowned Ideal Standard International-Egypt’s Customer Service Department: Deriving standards that goes beyond customers’ expectations through a highly trained team of technicians to serve our customers all around Egypt from 16 different customer service center through one hotline 19696. Ideal Standard continues evolving through life time guarantees and innovative spare parts programs to serve our customers in time in full.

Ideal Standard is working within an integrated approach to reach customers, grow business and develop the industry. The first International Ceramic and Sanitary Ware Exhibition 2009/2010 is a milestone on the way ahead.

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